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Social media, marketing strategy and storytelling — grounded in real life.

As a Senior Director of Social Media with deep roots in economic development and place-based marketing, I work at the intersection of social, integrated strategy and creative direction, thinking about how people discover, trust and connect with brands, communities and places.

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Blog

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Perspective

Social media is where perception forms in real time. I’m interested in what happens when you stop guessing and start listening — then build content, systems and messaging that actually reflect what audiences respond to. That same lens shapes all of my work, from strategy and storytelling to executive thought leadership and how leaders show up in public.

Focus

  • Social media strategies that build trust & resonance

  • Marketing integration in the age of GEO, AEO & social search

  • Executive thought leadership that feels credible and human

  • Travel, place & the small details that make communities feel real

  • Creative sustainability — burnout, boundaries & healthier ways to work

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