Lina Lorraine
Speaking
Observations on place, culture and community — and the authentic experiences that make destinations feel real.
Social media is where public perception is shaped — and where organizations either earn trust or lose the battle for audience. attention. I speak on social media marketing, content strategy and executive thought leadership that helps brands sound human, look credible and move audiences to action.
My Perspective
As a Senior Director of Social Media, I lead organic social media and content marketing with a strategy-first lens grounded in audience insight, authentic storytelling and what actually performs on today's ever-evolving platforms.
I’ve guided executives across government and regional business development organizations — from governors and commissioners to directors and C-suite teams — shaping voice and thought leadership that balances compelling conversation points with credible data and resources.
Whether I’m speaking to marketing teams, comms leaders or executives, my goal is the same: practical clarity, stronger systems and content that audiences genuinely connect with.
Topics
Strategy
Social media strategy for economic development marketing
How social content and perception influence competitiveness, confidence and decision-making — and how to build a social presence that supports long-term positioning.
Strategy
Destination marketing & tourism social strategy
Building content systems that feel authentic, culturally aware and aligned with how visitors actually experience place.
Strategy
Content marketing systems for lean teams
How to move from reactive posting to strategic content planning, creator workflows and reusable assets.
Content Development
Talent attraction marketing through content & community
Using social media to reflect lived experience, tell the right stories and support workforce goals without overpromising or overproducing.
Content Development
UGC and visual storytelling for places
How to create and curate UGC that feels real, not staged — and how to use it effectively across platform
Marketing Integration
Social insights that strengthen integrated marketing
Using insights from social listening and content performance to guide PR angles, creative direction, SEO themes, website messaging and paid campaign decisions.
Get in Touch
For speaking inquiries, please fill out the form with details regarding your event or session and the topic(s) you're interested in.
Custom Topics
Custom topics are available and designed collaboratively, depending on audience, industry and event goals.
Affiliations
I currently serve as Senior Director of Social Media at Development Counsellors International (DCI), leading social and content strategy for place-based organizations.